Estée Lauder ~ World Top Entrepreneurs

Senin, 11 Maret 2013

Beautician and business executive Estée Lauder, born in New York City in 1908 (though there is some speculation that she was actually born two years earlier, in 1906), started a beauty company with a skin cream developed by her chemist uncle. Seven years later, her Youth-Dew beauty oil launched Estée Lauder, Inc., which became a billion-dollar-a-year business. Lauder was as innovative with her marketing strategies as her cosmetic products,

Quotes

''I love my product. 'I love to touch the creams, smell them, look at them, carry them with me. A person has to love her harvest if she's to expect others to love it.''

– Estée Lauder

eventually making her the richest self-made woman in the world.

Estée Lauder, Inc.

Estée Lauder was born Josephine Esther Mentzer on July 1, 1908 (though there is some speculation that she was actually born two years earlier, in 1906), in Queens, New York. In 1946, Lauder started a beauty company with a skin cream developed by her chemist uncle. Seven years later, her Youth-Dew beauty oil launched Estée Lauder, Inc., which became a billion-dollar-a-year business.
Lauder was as innovative with her marketing strategies as her cosmetic products, selling and merchandising through top department stores and offering free product samples, eventually making her the richest self-made woman in the world.
Lauder died in New York City on April 24, 2004.